Speaking English not only impacts your professional career, but also the success of your company. According to research carried out by British Council there are six areas where having employees with a high level of English makes a big difference! Check out below:
1. Supplier Costs
High levels of english allow buyes to negotiate more effectively and get better prices. The importance of english in these cases is not only linked to sale but also to costs.
2. International Investiment and Sales
Expandingbeyond local markets requires marketing and sales departments that can communicate effectively with international clients- and a high level of English is essential.dos locais requer que as áreas de marketing e vendas se comuniquem de forma eficaz com clientes internacionais – e um alto nível de inglês é essencial.
3. Business Intelligence
Poor English can prevent managers from keeping up with industry trends and participating in international seminars, trade conventions and other business events. It may mean your company misses out on new opportunities, harms its reputation or fails to adapt to changing market trends.
4. International Projects and Tenders
International projects and tenders offer significant opportunities for growth in many industries but developing competitive bids often depends on English. If a company cannot articulate their bid well in writing, this will significantly damage their chances of being shortlisted.
5. Internal Communication and team co-operation
Due to the multinational nature of many projects involving teams in different countries, seamless teamwork also depends on quality English. The consequences of a simple misunderstanding can be costly, leading to inefficiency, higher direct costs and even accidents.
6. Brand Value and Customer Satisfaction e satisfação do cliente
Poor English can deeply affect how international customers perceive a company~s brand. A good international brand image increases the perception of quality and industry leadership which is critical to winning clients.
Now that you already know which areas are impacted by the English level of your employees, time to test your Business English Skills?